September 11th, 2014 by

Guidelines To Choose The Best Colors For Your Web Design

When designing your website, it is important to think about the best colors to use. Choosing the right color scheme will go a long way in setting the business tone, identifying the type of business, and establishing your business style. The colors that you choose for your website can determine how long prospective customers spend on the website. It can also make a huge difference when it comes to encouraging visitors to take action. Following are some tips that will help you to choose the best web design colors for your business.

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Consider the website style

It is important to have a website style in mind before you start choosing colors. It helps if you already have corporate colors or an established brand identity as you can simply use the same colors for the website. If, on the other hand, you are a new business and you are trying to introduce your company to online visitors, you need to ensure that you come up with a color scheme that will suit your type of business. Whether you are in luxury retail, professional services or you have a restaurant, you should think about the colors that will best depict the style of the business.

Avoid using too many colors

To have an attractive website, you should limit the color usage. Too many colors can make your website look crowded and unprofessional. Remember that less is more when choosing colors for your website. Find out the best way to use colors to grab attention. This is especially important if you have a professional services company where you want to be taken seriously. Using a few colors in the right spots will have a much better effect and you can highlight important details effectively. As a rule, sticking to not more than three or four colors is a good idea. Look beyond the basic colors for your site.

Choose a unique web design

The best way to ensure that your website stands out is by ensuring that it is as unique as possible. Remember that there are numerous sites out there and you want your readers to be interested in what you have to say. Instead of choosing the all too common black text, consider choosing a different color like grey or bright colors. You can think of unconventional ways to use color in order to achieve the best results. This will help to attract attention and you can stand out from your competition.

Ensure that you maintain readability

The use of color should never be at the expense of readability. You have to make sure that you use adequate color contract so that the content is easy to read. If readers have to strain their eyes to read the content, you can be sure that they will not remain on your site for too long! If your background is dark colored, use light colored text and vice versa. When pairing colors for the website, consider how the text will appear to your visitors. You also have to think about the age of the potential visitors.

Find out the web-friendly colors

It is important to know that certain colors look different when on the Web than they do on your computer. This is mainly due to a number of factors including the screen resolution and the device you are using. Using web smart colors will help you to avoid issues and your website can look exactly the way you want it to. Remember to allow white space to enhance the colors and think about the images that you want to use on the site.

Choosing the perfect colors for your website may take time as it will require thoughtful consideration as well as the testing of several color schemes. Work with web designers who have the relevant experience and expertise to create the best website.

September 11th, 2014 by

Having The Perfect eCommerce Website Design

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Website design provides help in producing and maintaining websites. It includes those artistic formats or layout you see in a webpage and encompasses a whole lot of disciplines related to making a website look good. This platform is actually the best way to describe your goods and services and is considered a good match to your eCommerce business.

Anyone in the eCommerce world knows that picking up the perfect match for their web’s design can be a taxing job. It requires hard work and dedication on the part of the provider and a matching effort and input from the website owner. How can you actually have a perfect eCommerce website design?

Know the basics to form the perfect fit

Perfection would not be achieved unless you understand the basics. The basics would include both ways on how to run your business over the web and how website designs will help deliver your concerns for your trade. eCommerce websites, although seemingly the same as those of other types of websites, have their own requirements that the designer should meet. You should be aware of the importance of blending in the basic components of a website, that is, content, colour, appearance and layout.

Take into account your customer’s needs

As an eCommerce website, you should know who your consumers are and what they actually need. Therefore, when making a layout for your website, make sure you discuss with your provider what your business is all about. That will be the best way to assure that your consumers will have a pleasant experience whilst exploring your website later on. Patrons would not want a topsy-turvy website. This may cause them to leave and not make a purchase at all. All must be in their right places and every aspect in the website’s design interface must be user-friendly.

Bring in a better shopping experience for consumers

Everybody seems to be on the web these days. This is because of the lack of time to visit shopping malls. Of course, it cannot be discounted that shopping online is hassle-free. Everything is accessible right from your shelf. How can you bring in that better shopping experience for consumers then? Your website design, as mentioned, should be user-friendly. Part of being user-friendly is the fact that products are categorized according to where they actually belong. It would not be good seeing a hair care product under footwear categories. Make it a point that every product falls into the right category.

Use website design to create exposure

There is such a thing as a path in website creation. That path brings your consumers into your ‘store shelves’ and will lead them to make an actual purchase. The path should not stop at that point when the consumer will buy a product from your shelf though. The path should lead to another path for another sale. In Amazon, for instance, you see a description of the products they are selling. Under the description, reviews and other details, you will see a specific spot that says “Customers Who Bought This Item Also Bought” and “Your Recently Viewed Items and Featured Recommendations”. Other websites also have sections that state “Related Products”. These simple words and phrases form a path for another possible choice. If you are running an eCommerce website, you should also have that and all other words that will help market your business to other people.

Make it more personal

If you endeavour to sell more than one product on your pages, then you should also have the heart to personalise that. Personalising does not only mean making your eCommerce website suit the taste of your consumers. It also means having your own brand logo. Add to that, personalising would also mean including services that will matter most to your consumers. These services should be specifically stated as part of your website design too, so it is better to discuss this with your IT specialists.