July 12th, 2014 by Ronen

6 SEO Secrets that Can Help Your New Website Grow

Search engine optimization is a necessary evil. Without it, your website won’t show up on Google’s search results. Every new website has to invest heavily in SEO to improve its page rank. For the uninitiated SEO can seem like a complicated magic trick. However, once the curtain is pulled aside the mysteries are unraveled. Here are 6 SEO secrets that can help your new website grow:

Design Your Website Keeping SEO in Mind

SEO isn’t something you do after your website is up and running. You need to plan for it beforehand. There are certain web design etiquettes you must follow to improve your page rank. This includes adding text descriptions to images, videos and links. This is because Google spiders read text and if your site is low on that, then it won’t have a very good ranking. Inform your web designer in advance to make the website SEO friendly.

Write Quality Content

Writing quality content is the key to good SEO. Your content should be informative, relative and grammatically correct. The reason most websites don’t show up on Google’s search results isn’t because they’re low on content. It’s because they are low on quality content. Hire an experienced content writer to write for you. That way you can be sure that your website has quality content for Google’s spider to read.

Improve the Quality of Links

Links are also an integral part of SEO. The internet is a network made up of infinite links. If you want your website to shine, you’ll need quality backlinks. If a website with a high page rank links to you, it will automatically improve your page rank as well. A dozen of these and you’ll end up on the first page of Google results when someone searches for related keywords.

Keep the Site Updated

Google tends to prefer sites that are regularly updated for their search results. It’s not enough to just build a website and do SEO. SEO is a continuous process that never ends. You need to keep updating your site periodically if you want to stay on Google’s search results. That is the reason why you need to hire a content writer, because they can write about 1500 to 2000 words a day. That’s how much Stephen King writes regularly.

Include Keywords in Your Content

If you want your website to be seen on Google’s search results, then you need to know what people are searching for. You can find keywords specific to your website and then include them in your content. These keywords will be picked up by Google’s spider and your website’s page rank will improve. There are tools available on the internet that will help you with keyword research.

Include Social Media

Social media is a popular method for marketing your website online. Facebook and Twitter are powerful tools in your arsenal that you can use for this purpose. You may have seen Facebook and Twitter icons at the bottom of a webpage before. There’s a reason they’re there. That denotes the website’s social media presence on those sites. If you want to spread the word about your site, then there’s no better way to do it than to use social networking. Make those posts and tweets count for something.

Now that you have a better understanding of SEO, you can appreciate the hard work that search engine optimization services put into it. If you think you can handle this humungous task all by yourself, then you have our blessing. However, if you’d rather let a professional handle this task for you, then you know who to call.

July 11th, 2014 by Ronen

6 Essential Tips to Help You Build Your First Website

The advent of the internet is perhaps the most significant event in recent history. It has united the world in a way that no one thought was possible. According to the International Telecommunications Union, 39% of the world’s population are internet users.Sufficed to say the internet plays an important role in our lives, so it wouldn’t hurt to have your own web address. Here are 6 essential tips to help you build your first website:

Draw Inspiration from Other Websites

There’s no such thing as plagiarism in the world of web designing. Every website is inspired in some way or another from a different one. This doesn’t mean web designers just copy and paste things.They’re more like Tarantino, as in they pay homage to their favourite website designs. It wouldn’t be the worst thing in the world if you used YouTube as an inspiration for your own tube site. And when you’re a novice you don’t have much of an option.

Prepare Diagrams of Your Webpages

Think of a web designer as an architect, and every architect needs a blueprint to work with. Before you can start building your website you need to have a solid idea about what you’re building. Creating diagrams of your webpages makes the process a whole lot easier. You also need to create a basic flowchart of your website’s functionality. Trust me, this will help you avoid obstacles in the future and it’ll also make the design smoother.

Choose a Colour Scheme

In an attempt to captivate visitors, website designers sometimes use an array of different colours. What it actually does is ruin the webpage. You shouldn’t use more than two or three colours to design your website and they should be uniform throughout all pages. While creating the colour scheme you need to pick colours that complement each other. Again, look at other websites and see how they do it. The right colour scheme can make or break your website, so choose carefully.

Pick a Font

Just like the colour scheme of your webpage the font also has a huge impact on the visitor. Readability should be your main concern when it comes to picking a font. If the font is too small, so as to cause strain on the reader’s eyes, then your site won’t be visited very often. You should avoid using stylish fonts that are difficult to decipher. The text is meant to be read, not admired. Otherwise there’s no point in writing it.

Use Pre-Existing Templates

People often assume websites are difficult to make. That may be so, but it doesn’t mean you can’t create a simple website without any programming knowledge. WordPress allows you to make simple websites in a matter of minutes. You can choose any one of their free themes and customize it to suit your needs. You’ll be pleasantly surprised with the result. If you can’t afford professional web design services, then WordPress is the next best thing.

Include Social Media

Every site these days has a social media presence. That includes blogs as well. Having a social media presence ensures your website reaches a wider audience. It also helps improve your website’s Google page rank. Those tiny Facebook and Twitter buttons on the bottom of the webpage are there for a reason. They serve a very important function, and that is search engine optimization. It helps your website be seen on Google when people search for relevant keywords.

Keep these essential tips in mind while creating your first website, because without them it won’t be very successful. And don’t just stop at one website, when you can create more and help the internet grow.